By now, we've all read the disappointing news about Mark Farina's DJ set being cut by venue management in Vegas - all due to the apparent complaints about the music from the bottle service clientele. This is not shocking as it is slowly becoming a trend. EDM has burst onto the pop culture scene. A huge market has developed, with a number of people benefiting, some of them being DJs.
Rather than building an experience around the talent, some business owners are clearly catering to the needs and wishes of their clients. Regardless of the fact, to pull a DJ from his/her set is insulting and damaging to the credibility of an individual and the art.
From an artistic standpoint, the aforementioned strategy does not work towards an effort in developing talent, preserving the art, and creating revenue sources which benefit the artist. With that said, it is important to think strategically when booking gigs.
The internet and social media has made the world that much smaller, therefore can help in the search for the right venues and gigs. The online tools we have at our fingertips can help in determining if a venue (and it's demographic) is a good fit for a particular DJ. Tools such as Twitter Search, Youtube Insights, and Google Alerts are just a few options to source information about a venue, it's attendees, and what people are saying.
Whether you are an artist, DJ, entertainer, or, all of the above, research should be essential in determining whether or not a venue is a good fit. Do the research before committing to an offer. It may help you in the long run.